Brad Nelson : The PI's "Geek of the Week"
Brad Nelson is a great friend, a fellow member of The Preons, and this week he’s the PI’s “Geek of the Week“. As geeks go, he’s definitely got the technical acumen to qualify for that title, but he’s also one of the most personable and funny people I know. What is especially impressive about his work as the official Twitter voice of Starbucks is that he personally came up with the idea of setting up the Twitter account for the the company, then very quickly gathered 198,000 followers. If you ever want a good case study on how to use Twitter correctly, this is it. He relates honestly and directly via Twitter, and has always used his real name.
As a former Starbucks employee, I have a strong sense of connection to the brand. The best thing that Starbucks has going for them is the emotional and personal connection they form with their customers. Brad is a hugely valuable asset for this and his personal style is readily apparent in those 140-charater tweets. No wonder he’s become one of the most followed corporate Twitter authors.